Media Buying Experts - Denver, Colorado

Homebuilder and Home Improvement Advertising

In 2001, we were hired by a homebuilder to plan and buy newspaper, radio, out-of-home, and Internet. We have developed a zip-code targeting program with the local newspapers that is used for future land planning. While a majority of homebuilders insist on utilizing the Real Estate section in the newspaper as the primary form of lead generation, we have stepped outside that “norm” to focus a larger mix of dollars into radio and Internet.

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