1.888.844.1804
The Media Team
HVAC Advertising - Denver, Colorado
Heating and A/C distributors
- Apparel and Footwear
- Automotive Sales
- Automotive Services
- Banking and Financial
- Broadcast Communications
- Communications Technology
- Cosmetics
- Grocery Stores
- Healthcare
- Heating and A/C distributors
- Higher Education
- Home Builders
- Hospitality and Resorts
- Internet Service Providers
- Non-Profit Organizations
- Optical Retailers
- Packaged Foods
- Pet Durables
- Political Ballot Issues
- Professional Advertising
- Restaurants
- Retail Outlets
- Sporting Goods
Recently joining The Media Team is a Denver-based HVAC distributor. They challenged us to come up with a budget structure for their media plan that was funded 50% by the distributor and 50% by the group of dealers selling the distributors products directly to consumers. We developed a unique approach and a complicated coding system to make sure each dealer receives a fair percentage of leads based on their media contribution level.
The overall program has been so successful, the dealers have continued to increase their contributions - doubling them year-over-year. In addition, we have recently launched similar programs in Cleveland and Phoenix. Six more markets are planned to launch in 2008.
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